EB.

EB. Eytan Buchman: Marketer + Cookie Batter Lover

👋 I’m Eytan. I love thoughtful marketing that earns attention. I also like nice socks.

I help global trade tick as CMO at Freightos (LinkedIn). I share marketing and AI thoughts, read a lot, decimate 🍕, consult on B2B marketing, and had a marketing podcast.

Last Thing I Read
The Only Thing That Survives
(Mar 5, 2026)

Three Latest Posts I Wrote

Every Research-Backed Way to Be More Convincing to an LLM (The Complete Cheat Sheet) posts
Mar 14, 2026 | Reading time: 13 minutes

Ramp's Data Marketing Teardown: How They Turned 'Corporate Spend Exhaust' Into a Newsroom (And a Distribution Engine) posts
Feb 3, 2026 | Reading time: 13 minutes

How to Win Attention When the Internet is Drowning in Slop posts
Jan 25, 2026 | Reading time: 3 minutes

See all posts →

Favorite reads

Every Research-Backed Way to Be More Convincing to an LLM (The Complete Cheat Sheet) posts
Mar 14, 2026 | Reading time: 13 minutes

Profound's Data Marketing Play Teardown: The Data Behind AI Search posts
Nov 24, 2025 | Reading time: 9 minutes

The Death of Brand Guidelines - Swipe Files for Company AI Usage posts
Feb 13, 2025 | Reading time: 5 minutes

The Illusion of Trust: The Declining Credibility of...Everything posts
Jun 15, 2024 | Reading time: 20 minutes

Lessons in Launching a Global Marketing Podcast posts
Jun 2, 2020 | Reading time: 13 minutes

19 Timeless Reads That Will Make You A Better Digital Marketer posts
Aug 2, 2017 | Reading time: 4 minutes

Speaking etc.

Marketing Academy Podcast Appearance Podcast
February 2026 | Source: Marketing Academy (by G-CMO)

From Spreadsheets to Spotlights: Building a B2B Audience with Boring Data Conference
July 2025 | Source: Content Israel 2025

How to Build a High-Value, Data-Driven PR Engine Podcast
June 2025 | Source: PR on the Record Ep. 10

View all speaking engagements →

Wanna talk marketing? Or anything else? Drop me a line here.