👋 I’m Eytan. I love thoughtful marketing that earns attention. I also like nice socks.

I lead marketing as VP of Marketing at Dream, building sovereign AI and cybersecurity for governments. Before that, I was CMO at Freightos. I share marketing and AI thoughts, read a lot, decimate 🍕, consult on B2B marketing, and had a marketing podcast.

Three Latest Posts I Wrote

The "Shadow Analyst" Strategy: Turning Boring Data into Content Gold posts
Jul 25, 2026 | Reading time: 8 minutes

How to Open an Alien Embassy: A Playbook for Building a Brand Newsroom From Scratch posts
Apr 17, 2026 | Reading time: 21 minutes

Every Research-Backed Way to Be More Convincing to an LLM (The Complete Cheat Sheet) posts
Mar 14, 2026 | Reading time: 14 minutes

See all posts →

Last Thing I Read

Inside the US ‘Kill Chain’ That Destroyed an Iranian School
(Sep 23, 2026)

Speaking etc.

The New Data Journalists Article
June 2026 | Source: The Brand Media Review

1 Marketing Play Podcast Appearance Podcast
May 2026 | Source: 1 Marketing Play

Marketing Academy Podcast Appearance Podcast
February 2026 | Source: Marketing Academy (by G-CMO)

View all speaking engagements →

The Brand Newsroom Series

How B2B companies build brand newsrooms that turn proprietary data into media coverage, pipeline, and authority — frameworks, teardowns, and what you can steal from companies like Redfin, Brex, Ramp, and Profound.

The Complete Guide to Data Marketing →
Brand Newsroom Teardowns: How Top Companies Do It
How to Open an Alien Embassy: A Brand Newsroom Playbook →

Wanna talk marketing? Or anything else? Drop me a line here.