👋 I’m Eytan. I love thoughtful marketing that earns attention. I also like nice socks.

I help global trade tick as CMO at Freightos (LinkedIn). I share marketing and AI thoughts, read a lot, decimate 🍕, consult on B2B marketing, and had a marketing podcast.

Three Latest Posts I Wrote

How to Open an Alien Embassy: A Playbook for Building a Brand Newsroom From Scratch posts
Apr 17, 2026 | Reading time: 21 minutes

Every Research-Backed Way to Be More Convincing to an LLM (The Complete Cheat Sheet) posts
Mar 14, 2026 | Reading time: 14 minutes

Marketing Alchemy: Turning Your Data Into Customers posts
Mar 11, 2026 | Reading time: 14 minutes

See all posts →

Last Thing I Read

A costume called conviction
(May 10, 2026)

Speaking etc.

Marketing Academy Podcast Appearance Podcast
February 2026 | Source: Marketing Academy (by G-CMO)

From Spreadsheets to Spotlights: Building a B2B Audience with Boring Data Conference
July 2025 | Source: Content Israel 2025

How to Build a High-Value, Data-Driven PR Engine Podcast
June 2025 | Source: PR on the Record Ep. 10

View all speaking engagements →

The Brand Newsroom Series

How B2B companies build brand newsrooms that turn proprietary data into media coverage, pipeline, and authority — frameworks, teardowns, and what you can steal from companies like Redfin, Brex, Ramp, and Profound.

The Complete Guide to Data Marketing →
Brand Newsroom Teardowns: How Top Companies Do It
How to Open an Alien Embassy: A Brand Newsroom Playbook →

Wanna talk marketing? Or anything else? Drop me a line here.