EB.

Hey, I'm Eytan Buchman.


*Hair levels may vary.

A little bit more about me…

From the military to high tech, I’ve been at the intersection of storytelling and digital amplification for well over a decade. Life changes, so if you’re looking for the most recent updates on my end, connect with me on LinkedIn. If you want the background, read on.

I’m originally from Chicago and live in Israel with my wife and three incredible kids. I have a background in strategic communication, PR, and excessive cookie baking.

But let’s talk marketing.

I always loved tech. I didn’t always love freight. Now I like both. Heck, the New York Times called me a freight nerd and I was good with it.

Recognized nerd, brought to you by brand marketing.

I’m the Chief Marketing Officer at Freightos, a digital freight booking platform where I led marketing from when Freightos was a <10 person company to a Nasdaq-traded global platform that - in some countries - handles over 20% of cargo in our scope.

Me at the Freightos Nasdaq listing. See? Less hair.

I love being hands on while making space for my outstanding team to take the lead. I head up full marketing stack operations, from positioning and branding to digital and traditional marketing channels. I have a data-driven marketing approach - both to optimize performance and to generate data-driven content, with an emphasis on outstanding, value-add content marketing, analyst relations, media engagement and online customer journeys.

When I say data, by the way, I really mean it. Data storytelling is very, very much my jam.

More recently, I’ve become obsessed with playing around with artificial intelligence.

This isn’t particularly original, but I’m convinced that people who understand how to properly wield it can 5x anyone else today and will likely be able to 20x people in a year. You can see some of my recent writings about artificial intelligence here, but as a whole, I love the technical (like building OpenAI ChatGPT API integrations to Google Sheets, training your own personal brand GPT, and how to make sure that AI doesn’t drown out your real brand or personal voice).

Want to work with me?

Cool. I love to share marketing and data expertise.

Beyond Freightos, I help startups and organizations improve strategic positioning and branding, go-to-market, content, brand and marketing strategies. I refuse to deal with BS that wastes my time and yours. I love the companies I work with and only get involved when I'm confident I can drive hard value. Value in the sense of revenue and users, not fluff.

If you’d like to see if I have spare cycles these days for consulting, work at a nonprofit you think I’d like to help, or just want to chat, reach out to me here.