Articles I Wrote

Articles

• AI Content Creation Process
  Nov 6, 2024, Reading time: 21 minutes
• Capturing Your Own Brilliance with AI
  Oct 8, 2024, Reading time: 5 minutes
• Making an AI Assistant With Always-Updated Data
  Sep 29, 2024, Reading time: 4 minutes
• Screw Start With Why: The Problem With Internet Advice
  Aug 28, 2024, Reading time: 9 minutes
• Validating Marketing Channels - When You Know, You Know
  Aug 20, 2024, Reading time: 5 minutes
• Creating Standout Content: How to Push Back on an Increasingly Junky Internet
  Aug 4, 2024, Reading time: 10 minutes
• Get ChatGPT in Google Sheets for Practically Free
  Jul 1, 2024, Reading time: 6 minutes
• Seven Ways People Know That You Are Writing With ChatGPT
  Jun 18, 2024, Reading time: 4 minutes
• The Illusion of Trust: The Declining Credibility of...Everything
  Jun 15, 2024, Reading time: 20 minutes
• Building Your Personal GPT
  May 27, 2024, Reading time: 9 minutes
• My Formula for B2B Webinars That Don't Suck
  Apr 4, 2024, Reading time: 3 minutes
• The Indispensable Productivity and Media Mac Apps I'm Using In 2024
  Feb 24, 2024, Reading time: 7 minutes
• Niche, Owned, And Package-Agnostic: Three Rules for Modern Content Marketing
  Feb 11, 2024, Reading time: 5 minutes
• Three Rules for Creating Better B2B Marketing Content
  Jan 25, 2024, Reading time: 4 minutes
• A Guide To Recording Authentic-ish Video Walkthroughs
  Jan 16, 2024, Reading time: 8 minutes
• Expertise Amplification: Perfecting B2B Content for Prospects Who Out-Expert You
  Jan 9, 2024, Reading time: 8 minutes
• 5 PR Marketing Truths That Will Supercharge Your B2B Media Game
  Jan 2, 2024, Reading time: 9 minutes
• Creating Content in an AI Content World
  Jun 30, 2023, Reading time: 3 minutes
• Finding your (AI) Brand Voice
  Jun 15, 2023, Reading time: 2 minutes
• Eytan's Magical Unicorn Blinding Superness Blondie
  Sep 2, 2022, Reading time: 2 minutes
• Lessons in Launching a Global Marketing Podcast
  Jun 2, 2020, Reading time: 13 minutes
• Children’s Books….Remade For Corona
  Apr 22, 2020, Reading time: 2 minutes
• 2019 Next Case Presentation
  Dec 5, 2019, Reading time: 1 minute
• Seven Startup Branding Lessons Learned the (Very) Hard Way
  Nov 19, 2019, Reading time: 10 minutes
• Planning for Busy Season – Marketing Cadences
  Jul 30, 2019, Reading time: 1 minute
• Weapons of Trust: How The New York Times Turned Brand Trust Into Profit
  Mar 10, 2019, Reading time: 5 minutes
• The Mac Productivity Toolkit (20 Mac Apps That Will Change Your Life)
  Jan 7, 2019, Reading time: 12 minutes
• Account-Based Content Marketing: Three Case Studies
  Nov 21, 2018, Reading time: 1 minute
• Bulk Extract Logos from Emails - Hack of the Day
  Nov 12, 2018, Reading time: 2 minutes
• Three Lessons From Mixpanel’s Amazing Homepage
  Jun 7, 2018, Reading time: 2 minutes
• Scaling a 10K+ Reader B2B Newsletter in 2 hours a month
  Feb 8, 2018, Reading time: 7 minutes
• Zapier’s 3 Steps To Build A Die-Hard User Base
  Jan 8, 2018, Reading time: 4 minutes
• 19 Timeless Reads That Will Make You A Better Digital Marketer
  Aug 2, 2017, Reading time: 4 minutes
• 6 Content Marketing Lessons From Fake News
  Apr 5, 2017, Reading time: 5 minutes
• Life for Marketers Is About To Get Harder. Here’s Why.
  Jan 23, 2017, Reading time: 4 minutes
• Playbooking Creativity: 6 Recipes From Real Creators
  Dec 14, 2016, Reading time: 5 minutes
• A Call for Imaginary Marketing Conversations
  Nov 7, 2016, Reading time: 4 minutes
• Questions, Not Answers: Keeping Marketing On Track
  Oct 20, 2016, Reading time: 5 minutes
• 20+ Drivers of the Best Startup Referral Plans
  Oct 7, 2016, Reading time: 9 minutes
• Uber, Air BnB and Moneyball: The Truth About Disruption
  Jul 3, 2014, Reading time: 1 minute
• What Would You Do…If You Saw An Awesome Ad Campaign
  Jun 27, 2014, Reading time: 1 minute
• QOTD: New Yorker on Disruption
  Jun 26, 2014, Reading time: 1 minute
• Takeaways from Amuta21C Panel
  Jun 24, 2014, Reading time: 2 minutes