EB.

Recent Publications and Speaking Engagements

Recent Publications and Speaking Engagements - EB.

This is a selection of my media appearances, podcast interviews, and speaking engagements. I frequently speak about B2B marketing strategy, content that earns attention, global logistics innovation, and the intersection of technology and traditional industries.

Looking for a speaker? Get in touch – I'd love to share insights about marketing that works, supply chain technology, or how to explain complex topics simply.


2025

Marketing Envy: AI, PR and SEO In The Future

Source: Marketing Envy • Date: February, 2025 • Type: Speaking event
See it!

BBC Radio Interview

Source: BBC • Date: March, 2025 • Type: Radio

Featured on BBC Radio discussing global supply chain resilience in the face of new tariffs.

See it!

Wix Podcast Appearance

Source: Wix Studio Funnel Vision • Date: March, 2025 • Type: Podcast

Discussed the evolution of B2B marketing, data marketing, and how to drive user value with research.

See it!

2023

Global Logistics and Supply Chain Strategies Book Chapter

Source: Global Logistics and Supply Chain Strategies for the 2020s • Date: January, 2023 • Type: Book
See it!

Oktopost Podcast Appearance

Source: Oktopost • Date: February, 2023 • Type: Podcast

Deep dive into B2B social media strategy, content distribution, and how to measure the real impact of social media marketing in complex sales cycles.

See it!

2022

New York Times Article

Source: NY Times • Date: April, 2022 • Type: Article

Featured in the New York Times' coverage of how digital platforms are transforming the logistics industry during the pandemic, highlighting Freightos' role in modernizing freight booking and management.

See it!

People in Maritime Podcast

Source: People in Maritime • Date: October, 2022 • Type: Podcast
See it!

2021

Disrupting Logistics Book Chapter

Source: Disrupting Logistics • Date: January, 2021 • Type: Book
See it!

Order your Christmas presents now - the shipping crisis isn't ending anytime soon

Source: Business Insider • Date: Sep, 2021 • Type: Article

Contributed article advising early holiday shopping due to ongoing shipping crisis.

See it!

Alibaba.com Transformer Webinar

Source: Alibaba.com Transformer • Date: October, 2021 • Type: Webinar
See it!

Anything that Moves Podcast

Source: Maniv Mobility • Date: November, 2021 • Type: Podcast
See it!

The supply chain crisis isn't just about consumer behavior - it's about decades of industry cost-cutting

Source: Business Insider • Date: Nov, 2021 • Type: Article

Contributed article explaining how the supply chain crisis stems from industry cost-cutting rather than consumer behavior.

See it!

2020

Jerusalem Post Article

Source: Jerusalem Post • Date: April, 2020 • Type: Article

Featured in the Jerusalem Post for creating pandemic-themed versions of classic children's books, helping families explain COVID-19 to their kids in a relatable way.

See it! My summary

2019

Wall Street Journal Article

Source: WSJ • Date: February, 2019 • Type: Article

Featured in the Wall Street Journal's coverage of Israel's tech sector and the unexpected persistence of fax machines in modern business.

See it!

Marketing Envy Speaking Event

Source: Marketing Envy • Date: July, 2019 • Type: Speaking event
See it!

2018

Content Israel Speaking Event

Source: Content Israel • Date: November, 2018 • Type: Speaking event
See it!