Brendan Hufford’s Post

Summary

Summarized wtih ChatGPT

Brendan Hufford emphasizes the value of physical items in marketing, arguing they create stronger connections and higher engagement than digital reports. He suggests that companies should consider printing their reports to enhance their brand presence and differentiate themselves in the market. Lastly, he encourages sharing these printed materials with customers and prospects for better retention and commitment.

Key Takeaways:

1. Invest in printed materials for better engagement and perceived value.
2. Use physical items to enhance brand presence and create emotional connections.
3. Share printed reports with customers to improve retention and commitment.

Highlights from Article

He knows physical items do 8 things:

10. Higher perceived value
11. Increases reader engagement
12. Creates commitment
13. Improves retention
14. Enhances brand presence
15. Introduces cross-selling opportunities
16. Effective marketing tool (you can sell it and have $0 CAC)
17. Differentiates you in the market
18. Supports paid media campaigns
19. Stronger emotional connection

You can easily send them all to to your current customers & prospects. Or just give em to Sendoso and you don’t even need peoples addresses any more.

All material owns to the authors, of course. If I’m highlighting or writing notes on this, I mostly likely recommend reading the original article, of course.

See other recent things I’ve read here.