How to Make Magic

Summary

Summarized wtih ChatGPT

Brandon Gell emphasizes that great product execution alone is insufficient; magic must also be created in the user experience. He learned that achieving a magical feel involves showing, not just telling, and requires a deep understanding of taste and collective input. To make something magical, focus on evoking feelings rather than strictly following processes.

Key Takeaways:

1. Strive to create a magical experience in product design.
2. Emphasize collaboration and collective input over rigid processes.
3. Prioritize the user’s feelings and perceptions in the design process.

Highlights from Article

Our product worked extremely well and our execution was strong, but it didn’t feel magical. I learned something important that day: Sometimes great execution isn’t good enough.

• Pushing harder to go from functional to blow the user away is a little extra touch that works. Reminds me about how the guys at Google who wrote the Transformer paper weren’t impressed by the ChatGPT concept but it felt truly magical and that’s why it really took off.

A magical experience would show, not tell. It would give you the sense of living in the future and seeing the future happen before your eyes.

All material owns to the authors, of course. If I’m highlighting or writing notes on this, I mostly likely recommend reading the original article, of course.

See other recent things I’ve read here.